The Royal Holloway International Management (Marketing) MSc is a rigorous – and rewarding programme aimed at formidable and self-motivated individuals on the outset of their skilled working life who have studied administration beforehand. Students who’re more inquisitive about math and finance might contemplate a major in Accounting , while those who love interacting with folks ought to consider a significant in General Sales & Marketing or Hospitality Management There are many extra choices to these fascinated within the Business area. We provide additional information on possible postgraduate financial support This consists of the kind of loans, grants and scholarships accessible both from the government and from Birmingham City University. You’ll start by analysing strategic instruments for marketing strategy definition together with segmentation, concentrating on and positioning.
Second, you can be uncovered to different forms of advertising and marketing communications reminiscent of PR, direct advertising, sales promotion, events administration, commerce fairs and guerrilla advertising and marketing. You may additionally take optionally available modules to the value of 30 credit from an accepted listing from different departments and the Institute of Management Studies, which may embrace Project Management, The Psychology of Marketing and Advertising, Assessment and Selection, Training, Coaching and Counselling. The Business: Management, Marketing and Sales AAS main contains business and general training courses.
The module supplies three challenge choices – a work-primarily based study route enabling you to relate the challenge to a current employer, or a ‘consultancy venture’ option the place you discover a client who has a advertising and marketing problem that you really feel you possibly can resolve; or a traditional dissertation involving both the idea and follow of selling.
You will likely be launched to model management, the strategic role of brand name inside the company, the position of brand name within organisational technique, advertising technique and communication strategy. This course will present you with the theories, ideas and observe of digital marketing and social media. Organisations can no longer receive a competitive advantage simply by producing high quality products / companies and offering them on the market inside the market.
OpportUNIty: Student Jobs on Campus ensures that our college students are given a first opportunity to fill many half-time short-term positions inside the University. You will learn the significance of product management and new merchandise within firms, sensible approaches to product and innovation administration and the core ideas of new product growth. Key parts are mentioned with up-to-date and worldwide examples and a case study is used to tie these components together and for application of the concepts mentioned.